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How to promote audacity, creativity and talent? By clearing the way for to those who cultivate them: the users.

Totara
2018
Designed while at Salted Herring — Wellington, New Zealande
Art Direction / Website / Ui/Ux / Icons / Infographics / Ebooks / Digital collateral

Totara is an open source LMS, Learning Management System for large companies. It offers agile solutions to engage and develop employee skills. Totara has demonstrated its expertise for fifteen years in Europe and Australia. But in order to fit into the expanding US market, the company needed to establish its talent with an authentic and bold design.

The result: users are the central point of the artistic vision. They pose confident and determined, demonstrating the authenticity of their own experience. Blocks of color contrast sharply with the black and white photos to highlight the whole dynamic. Agile.