Asia New Zealand Foundation
The Asia New Zealand Foundation is a non-profit organisation, set up to build New Zealanders’ knowledge and understanding of Asia. They rely on a mix of public, philanthropic and corporate funding. The Foundation works in partnership with influential individuals and organisations in New Zealand and Asia to provide high-level forums, culture events, international collaborations, school programmes and professional development opportunities.
The Salted Herring team was tasked to redesign the ANZF reports, to be printed and online, as well as some Social Media adds, to be in line with the new consumer facing brand – ‘Think Asia’ that Salted Herring designed (before I started working for them). This new brand is very vibrant which extends the existing red of the ANZF out with pink and yellow gradients. There are also patterns to make it very festive and upbeat.
The reports and social media adds are an extension of this new look of the foundation and uses this same colours and patterns along side bold, highlighted words, and data visualisation for the reports. All the collateral are very visual gathering in harmony all this elements and photography.
Print design, data visualisation.
DESIGNED AT SALTED HERRING – WELLINGTON