SeePort is a three-day celebration of the Auckland Waterfront and its maritime heritage, organised by the Ports of Auckland.
SeePort Festival — Auckland Waterfront Celebration
Designed for Crave Global — Auckland, New Zealand
Identity Review / Campaign Design / UI design
Link to website
Boat flags were used as a design reference to create a campaign that cemented SeePort as an aspirational, fun festival to attend. As a result, the website traffic went up by 13.4% year on year and visitors to the event went up by 14% year on year.
As an evolution of the 2019’s campaign, a photographic collage focusing on the community and the event itself was added to the colourful shapes reused. The new visual compositions were animated to add to the fun.