Designed while at Salted Herring – Wellington, New Zealand

Totara is an open source learning software from New Zealand with a wide variety of customers all over the world. It gives customers freedom to constantly adapt learning solutions for an ever-evolving world.

Arriving at Salted Herring right after they made the strategy in 2016, art directed by Pep and following the freshly developed brand proposition ‘Freedom to Learn”, I was up for the next challenge – to refresh the identity with a completely new style of visual communication; a refreshed logo system, new photography, graphics and bold punchy headlines for marketing material which would set them apart and start to challenge the establishment by putting learning and development managers at the heart of the comms.

What we did

  • Identity Design
  • Logo System
  • Partner System
  • Brand Palette Development
  • Brand guidelines
  • Photography direction
  • Trade Show