Designed for Crave Global – Auckland, New Zealand
The brief was to create a campaign that reinvigorates the SeePort Festival, inspiring both millennials and families to attend over Auckland Anniversary weekend.
Using boat flags as a design reference, we created a campaign that cemented SeePort as an aspirational, fun festival to attend.
As a result, the website traffic went up by 13.4% YOY, and visitors to the event went up by 14% YOY.
What we did
- Identity Review
- Campaign Design
- Posters Design
- Social Media Collaterals
- One Pager Website Design