SeePort Festival

Designed for Crave Global – Auckland, New Zealand

The brief was to create a campaign that reinvigorates the SeePort Festival, inspiring both millennials and families to attend over Auckland Anniversary weekend.

Using boat flags as a design reference, we created a campaign that cemented SeePort as an aspirational, fun festival to attend.

As a result, the website traffic went up by 13.4% YOY, and visitors to the event went up by 14% YOY.

What we did

  • Identity Review
  • Campaign Design
  • Posters Design
  • Busbacks
  • Billboards
  • Social Media Collaterals
  • One Pager Website Design