Outsight – Creamsource
Designed while at Weekdays – Wellington, New Zealand
Designed for Movie and TV set, Outsight creates powerful luminaire. Creamsource is their product name. Both names starting to be well known in the industry, but not necessarily linked to one an other. The client came to us for a rebrand of both names, the brands have to be able to work together but also separately.
Throughout a range of collaterals, we created a powerful brand communication, using the original product colour – blue, and the 360 degree factor of their signature light the ‘Sky’.
What we did