Asia New Zealand Foundation

Designed while at Salted Herring – Wellington, New Zealand

Part of the sub-brand of the Asia New Zealand Foundation – Think Asia – I have been tasked to design the full ANZF report experience. This included designing the covers, inside layouts, data-visualisation, and the different communications around these reports like social media ads/posts, and campaign video. Throughout the year, we created 3 reports, and this way, we extended the brand experience, guidelines and system we can use again and again across other collaterals.

We extended the brand with bolder brand messages and improved the colour palette which extends the existing red out with pink and yellow gradients and patterns to make it very festive and upbeat. 

What we did

  • Full Reports
  • Printed Collateral
  • Data-visualisation
  • Social Media
  • Campaign video