Asia Media Centre

Designed while at Salted Herring – Wellington, New Zealand

The Asia Media Centre is a new online hub developed by the Asia New Zealand Foundation. It is the place for journalists to go for credible information and analysis about New Zealand’s relationship with Asia.

The  team was tasked with developing a sub-brand for the centre that sat comfortably alongside the Foundation. Primarily an online resource, the intention is that users will move between this site and the main Asia New Zealand Foundation brand site with each supporting the other. In addition to this the media centre had to sit at the more serious end of the brand coming across as very professional, credible, and respected for the target audience.

What we did

  • Identity Design
  • Information Architecture
  • User Experience Design
  • Interface Design